Amy Castleberry, Freelance Writer
Official Writing Portfolio
Portfolio
Welcome! Read through the samples below and feel free to get in touch to learn more about me and to discuss any projects you may want to send my way.
National Geographic Assignment Blog
It has plagued humankind for tens of thousands of years. It killed people in Plato’s Greece, in the Pharaohs’ Egypt, and throughout all the ancient Chinese dynasties. Delivered by a prehistoric insect, it is responsible for 800,000 deaths each year; a number roughly equal to the population of San Francisco. Today half of the world’s population is at risk of contracting malaria. The disease has a had such a significant impact on the human population as well as the economies of developing countries, the effect of the abolition of the disease is much more far reaching than simply saving lives.
National Geographic Assignment Blog
In 2010 Jordan Romero followed in the footsteps of famed mountaineer Edmund Hillary, climbing five and a half miles into the sky to step onto the summit of Mount Everest in Nepal. Many men have made that formidable trek to plant their flag on the highest peak on earth, but this trip was different. Romero conquered Everest at age 13.
Sierra Club Newsletter
The "Sun Tower" proposed for Treasure Island, now planned to be "somewhere between 450 and 650 feet", could dramatically change the San Francisco skyline. For comparison, the Transamerica Building is 853 feet tall, the Western Bay Bridge Towers 526, and One Rincon Hill 605, and the proposed Transbay Terminal tower could possibly exceed 1,200 feet.
El Sayulero
A new Subway Sandwich franchise has just opened in Sayulita at Jose Mariscal #35, amidst a fair amount of controversy. In a place where chain restaurants and franchises are virtually unknown, Subway's arrival has sparked a conversation about having more chains come to town.
El Sayulero
Even at the best restaurants in Sayulita, ceviche never quite tastes like it does when it's prepared with your own catch; like a citrusy burst of adventure and victory. There's only one way to get it, and there are no shortcuts.
The Ingleside Light
When librarian and author Emma Smith and her family moved to 12th Avenue in the Inner Sunset, she wanted their home to reach further than the new front door.
“I wanted community,” Smith said. “And I wanted as much of it as I could have. I wanted to know all my neighbors.”
One evening, opportunity knocked.
Real Estate Marketing
The romance of real estate! Great copy introduces potential buyers to the tangible features and the intangible soul of a residence.
My copywriting sells properties by answering a "why". Why would someone want to reside in your listing? How can we draw out that home's unique qualities, and in so doing, draw buyers through the front door? I have extensive experience in the real estate world, and the ability to see things through the lens of the homebuying public. In addition, I'm familiar with architectural styles and design trends, and how to highlight them.
Is there something special that your seller wants to highlight? I can weave that into the story of the home. Let's sell some real estate!
"You can't build a reputation on what you intend to do."
Liz Smith
